Inspired by a Phoenician legend, Achtarout, Beer, Vines and Spirits (ABVS) was founded in 1992 as a niche promotional agency for alcoholic beverages.

As per the legend, Adonis, for the Phoenicians, was the object of desire and love by Achtarout, the Lady of Byblos. When Adonis died, he was buried by a tearful Achtarout. However her love brought him back to life from the underworld. The legend is the allegory of nature death and rebirth that take place every spring, the same as with vines. Every year, in February the river gets tinted with blood again. Since wine is synonym of passion, love and nature, the agency took on the name Achtarout Beer, Vines and Spirits.

Today, ABVS inc. is a full fledged promotional agency for the marketing of wines, beers and spirits across Canada. The agency works in collaboration with public as well as private sector distribution networks.

Through the years, ABVS has developed a valuable network of producers and suppliers worldwide by working closely with each stakeholder, from winemakers to end-consumers.

The agency's guiding principle is to provide value for each of its stakeholders and business partners by addressing and catering to the ever evolving consumer needs.